|
Are you ONE of
the Thousands of Property Sellers or Landlords in Singapore?
or
Are you among THE ONEs?
"A Smarter Way of Doing
Things
TM"
| |
 |
| |
Interviewer |
: |
Hi Mr Tan, how is the sale of your property going? |
|
|
Mr Tan (Seller) |
: |
Well, I have engaged a good agent to handle it. Not bad. This
agent has done an i-Open-House
(Internet Open House) of
my property. Quite good.
I remember the last time
I sold my property. Most
of the viewing only
lasted 3 to 5 mins. And
no offer. I was like the
agent running here and
there just to open the
door. You know lah,
kiasu ma. Do not want to
loss the opportunity to
show to any buyers. But
sometime, the timing
crash and I lost the
chance.
But not now. Internet is so easily available now. With i-Open-House,
I will make sure the
agent show my property
to all the buyers who
called him. If they are
interested, than I will
meet them and show them.
My life is much easier.
My chances of selling is
higher too. Maybe can
get a higher price since
I can show to more
people.
I can show you
my property now, you
know. Just go to
www.goviewing.com/a1234.
If you know anyone who
are looking for this
type of property, email
this link to them. |
| |
|
|
|
| |
Interviewer |
: |
Wow, your agent must have pay a lot for it right? |
| |
Mr Tan (Seller) |
: |
I don't know, but I
think they should have
special rate since they
are in this trade. You
see, there are so many
agents approaching me.
They asked for exclusive
and 2% commission with a
standard marketing plan.
But this agent that I
engaged, he is
different. He did the i-Open-House
for my property and he
also knows the market. I
think it is worth paying
him. |
| |
|
|
|
| |
Interviewer |
: |
Mr Tan, if i-Open-House
serve you well, why
don't you do it
yourself? |
| |
Mr Tan (Seller) |
: |
Selling of property is
not just about showing
the property. There are
many other issues. I
have done it myself
before. The energy and
time I spent doing it
just wasn't worth it. I also
pay for my own
advertisement. I have
neglected the other part
of my life. My family &
career is more important
than doing the selling
of my property. Of
course, some owners will
still do it themselves,
that is their choice.
As for the i-Open-House,
I may consider paying
for it if the agent do
not provide the service.
But if the agent include
it in their package, why
not just let them do
everything. I will give
them the exclusive and
2% commission.
The bottom line is to
show the property to as
many interested buyers
as possible. You know,
bring your product to
your potential customer?
We don't want to deprive
the potential buyer to
miss my property, right?
Furthermore, the
limitation of
traditional marketing is
that I cannot show the
property to my potential
overseas buyers or
investors. |
| |
|
|
|
| |
Interviewer |
: |
Mr Tan, don't you worry
about you property being
"over exposed" in the
Internet? |
| |
Mr Tan (Seller) |
: |
Over Exposed? i-Open-House
do not show the frontage
and the full address of
my property. I don't
have to be worried.
Furthermore, my agent
will qualify and
"screen" the callers.
How can I get a good
price if my property is
only shown to a small
group of people?
You have "goviewing" my
property, do you know
exactly which unit
without me telling you? |
| |
|
|
|
| |
Interviewer |
: |
Er.......... you got
your point. |
|
|
|
| |
|
|
|
|
Interviewer |
: |
Hi Mr
Lee, has your unit been
rented out? |
| |
Mr Lee (Landlord) |
: |
Not really. There are
some offers that I am
considering. Do you know
anyone who are
interested to rent? You
can view it at
www.goviewing.com/a4321.
You can give the link or
email to the people you
know. I will give you
referral fee if the deal
close. |
| |
|
|
|
| |
Interviewer |
: |
Wow,
Mr Lee, you also do i-Open-House
for your property. |
| |
Mr Lee (Landlord) |
: |
My agent did it for me
but I pay for it. |
| |
|
|
|
| |
Interviewer |
: |
Didn't
your agent do everything
for you? |
| |
Mr Lee (Landlord) |
: |
Well, doing i-Open-House
for my For Rent property
will benefit me because
overseas people,
foreigner, higher
educated people, who
search the web for
property will see it.
That gives me more
opportunity. If I
am able to get a higher
rental, I think the fee
I paid for the i-Open-House
is already covered.
I have been working with
my agents for a while,
he will handle
everything for me. That
is why you see his face
and contact in the i-Brochure.
Furthermore, I do not
want to disturb my
existing tenant
unnecessarily. There are
still 2 more months
before the expiry of my
unit. Furthermore, I was
told by my agent that my
existing tenant is
always busy. To avoid
missing the opportunity,
i-Open-House is very
useful. |
| |
|
|
|
| |
Interviewer |
: |
Last
question, Mr Lee.
Singapore is a small
country. It only takes
45 minutes to travel
from one end to another
end. Do you think that
i-Open-House is just an
"extra" thing to do? |
| |
Mr Lee (Landlord) |
: |
Initially, I thought it
was an extra thing to
do. But after
experiencing and have a
deeper thought, I think
it is not an extra thing
but a powerful thing to
do.
If I tell you how
beautiful is a Rolex or
a Merc, you simply
cannot imagine it or
will not be easily
enticed. But if I show
it to you, it is totally
different. It speaks for
itself. You will want to
hold and wear the Rolex
or test drive the Merc.
Right?
Same thing here, if I am
able to "show" my
property to my potential
tenants, they will be
more willing to view it
physically. My property
will beat the others.
They can also refer my
property to those they
know who are also
looking for property to
rent with just a click.
Can you imagine being
able to "bring" a
property to you to
"see"? That is something
that I cannot imagine in
the past. I am now 60 years old you
know. (smile)
The bottom line is
visual. All along, in
marketing, visual has
the edge. But before
Internet time, it is
very expensive and it
cannot reach the same
level of effectiveness
like what the Internet
can do.
I think i-Open-House is
providing a valuable
service at an affordable
price. This will bring
benefit to the industry.
By providing this i-Open-House
service, it not only
benefited people like
me, the owner, it also
benefit the agents and
also buyers and tenants.
I think we should give
them some credit.
|
| |
|
|
|
| |
Interviewer |
: |
Wow,
Mr Lee, you are indeed a
man with thought and
appreciation. Really
nice talking to you.
Thank you for all your
time Mr Lee. |
| |
Mr Lee (Landlord) |
: |
No at all. It's my
pleasure. Thank you. |
|
i-Open-House
is a
registered trademark
|
|
|
|
| |
Advertisement |