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Are you ONE of
the Thousands of Real Estate Agents in Singapore?
or
Are you among THE ONEs?
"A Smarter Way of Doing
Things
TM"
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Interviewer |
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Agent Double O, 7, you
look cool & relax,
aren't you got any
viewings? |
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Agent 007 |
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Viewing? Of course I
have viewings. That is
my job. But I don't go
for unqualified viewings
any more. Not in this
Internet Age. There is a
Smarter Way of Doing
Things you know? I have
been conducting i-Open-House
(Internet Open House)
for all my properties.
24hrs a day, 7days a week
showing all my
listings at ONE TIME!
Huh, how is that? Cool
huh? |
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Interviewer |
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Wow,
cool man. How much are
you paying for all that?
Is it expensive? |
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Agent 007 |
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Of course it is
expensive. My Merc is
also expensive. Ha Ha
Ha. Anyway, when I do a
marketing budget for my
listings, I have already
included that. Expensive
or not is really depend
on how you look at it.
If it is not useful and
don't benefit you, it will
be expensive. But if you
were to make the full
use of it, I think it is
not. In fact, my running
cost is lower now.
Furthermore, the
Photoshoot is taken
by them, i-Brochure
is also done by them.
They even help me to
Reach Out in the
Internet. I don't want
to mess with those
equipment and technical
stuff. My time is
precious you know. Let
the expert do the job.
Like I am the expert in handling your
property. (Smile) |
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Interviewer |
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Aren’t you spending
extra money on this i-Open-House
thing? Most of us look
at the papers classified
when we are looking for
properties, right? I
thought advertising in
the papers should be the
normal way? |
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Agent 007 |
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Well, first of all,
doing i-Open-House is
not “Extra”. It is
already part of my
marketing plan for all
my sellers if they
agreed to it, which they
usually do. It is
included in the budget.
In this
Internet era, we are
talking about reaching
out to both local and
overseas markets. Papers
cannot do it. We are
talking about being able to
bring the property to
the buyers and tenants.
Especially in Singapore,
life is so fast and
everyone is so busy.
Best of all, 80% of the
work force should have
email address. I just
have to email the
Internet address of the
property to them and
they can just click &
view the property. If
they are attracted to
view it physically, they are probably qualified buyers or tenants.
What is that hundred to
two hundred dollars
compare to my commission
when I close one deal. I
can also do more
"showing" compare to
those who didn't do i-Open-House.
Don't be penny foolish.
How many property can I
show at one time in the
traditional way? Another
limitation of
traditional marketing is
that I cannot show the
property to my overseas
clients.
The
bottom line is, I can
deliver my products to
my target group. There
are so many properties
in the market, so at
least mine is being seen,
you see. Bluntly
speaking, got see got
chance, no see no
chance. Right? So, your
so called “normal” way is
like a bit out dated hor?
The matter of fact is, being a Double O,7, I do
more than just i-Open-House
and paper advertisement. |
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Interviewer |
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Wow. Anyway, there are
other virtual tour service
providers and some are
cheaper, why do you
still choose i-Open-House? |
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Agent 007 |
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As you said, they are
virtual tours, this one
is i-Open-House. That is
already a different.
Just like a Television
set and a Sony
Television set......
Virtual tour is only
virtual tour. But
i-Open-House is a system
of marketing the
property. From
photoshoot taken by
trained photographers,
to processing the images
and setting up the
individual i-Brochure
with approved relevant
links (webpage), to
REACHOUT your i-Brochure
in the Internet and in the
Largest MLS Network in
Singapore (SISVREALink).
And most importantly,
being able to use it
efficiently and
effectively.
Another
different is normal
virtual tour cannot
"walk-through". It does
not indicate where is
the kitchen or rooms
even duo the kitchen and
rooms are shown.
Anyway, I am wondering
if the other virtual
tour service providers can
charge the same price as i-Open-House, why
do they
need to lower their
price? I still believe
that price is what you
pay and value is what
you get. You can charge
me $50/- but the value
is only worth $20 or
worst, no value at all,
what is the point,
right? |
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Interviewer |
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Hmm......very true
indeed.... |
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Interviewerwer |
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Hi Double
O, 8, are you busy? Do
you have time for 3
questions? |
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Agent 008 |
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Ok, what are they? |
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Interviewer |
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Agent
Double O,7 has been
giving good comments
about
i-Open-House.
Do you do i-Open-House
for your properties too? |
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Agent 008 |
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i-Open-House? Oh yes.
Highly recommended.
You see, i-Open-House is
not only advertisement
to me but it is also a
tool you know. Having an
Internet Address for
each of my i-Brochure, I can email and sms it to my clients and co-broke agents, and let them view the property first.
There is also a Tell Someone feature at each i-Brochure that allows you to email the link of the i-Brochure to someone. Word of mouth marketing.
Other than what i-Open-House provides for its Reach Out service, I also do some myself.
Pro-active marketing
mah.
You know what, I even do
showing over the phone.
Steady right? hehehehe |
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Interviewer |
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Wow,
I thought Agent Double
O,7 was exaggerating.
You sound as confident
as him. |
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Agent 008 |
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Is this the 2nd
question? If not, please
continue. I have some
emailing to do. |
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Interviewer |
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Sorry.
Ok, so what you do with
the spare time gain from
doing
i-Open-House? |
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Agent 008 |
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Spare time? I don't
think I have spare time.
There are so many things
to do. As a serious
agent, I have to keep
upgrading myself you
know. Computers, real
estate knowledge.
You know, there are so many
different situations and
problems. If buying and
selling of property is
so simple, than we
agents are not required
anymore.
Furthermore, I have to
know the location well.
If not, how can I be
convincing? I still need
to get more listings
also,
you know, the Products?
We are called agents
because we don't have products. We are selling
somebody's products,
that is why we are
called agents.
I have to also make
myself look good so that
I have more confident
meeting people right?
Oh, the more I say, the
less time I have.
Anyway,
i-Open-House really help
me a lot. I don't know
about the others, but I
really make full use of
it. |
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Interviewer |
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Ok,
last question.....(heard ringing
at the other end)................. |
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Agent 008 |
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Excuse me for a
moment................
Hello, this Agent 008,
how can I help
you?............ oh,
that unit is already
sold. I have one unit in
the same area. Do you
have Internet
access?.... Great, you
can view it right
now.....I will sms you
the Property Internet
Address. Your mobile
number is..........ok.
By the way, do you have
an email address so that
I can email you details
of property that you
maybe
interested.............ok,
thanks............
SMS - send..............
Ok sorry, what was
your last question again? |
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Interviewer |
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You sound
like you really know
"how to use"
i-Open-House. Were you
given a course on "how
to use"? |
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Agent 008 |
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Course? Not really lah,
i-Open-House.com will
email me newsletter or
notes to help us….
something like that lah.
I usually use my
initiative or see what
others do.
Why don’t you go and ask
them.
Finished your 3
questions right? Sorry,
I have to go now. I'm
meeting my boy friend
for tea. Sorry hor. Why
not you talk to Agent
Double O, 7. Thank you. |
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Interviewer |
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Agent Double
O,7............Agent
Double
O,7........................
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A Note on Double O, 7's
desk:
"Not In. Meeting girl
friend for tea." |
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i-Open-House
is a
registered trademark
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